Click here to download the perceptual map template… free_download_perceptual_map_template
This link will open as an Excel spreadsheet and is ready to use. You simply input into the grey-colored cells and the chart is produced at the bottom of the spreadsheet – ready to copy and paste.
Please note that this is the traditional two-axis perceptual map that is usually taught to marketing undergraduate students. This website has several templates available that can produce different forms of positioning maps.
There is also a data convertor spreadsheet available if your starting data is not in a 1 to 9 point scale.
If you have any problems, just email me and I’ll see if I can help you. (email = firstname.lastname@example.org)
The following video also shows you how to use the Excel template.