Successful Repositioning Examples

Repositioning a brand is a challenging task and one that should not be undertaken lightly. For a product to be successively repositioned, the brand perceptions – held by the consumers – need to be changed. This article looks at successful real-world repositioning examples.

Five Ways to Reposition a Brand

There are times when a brand’s positioning must be altered for various reasons, and this is where repositioning comes in.
In this article, we will examine the five ways repositioning can occur and how it affects the market perception of a brand.

Scroll to Top