Need Ideas for Your Brand Image Attributes? Perceptual Maps 4 Marketing has got you covered. Here you will find over 400 attribute ideas to get you started with perceptual mapping ASAP.
This article goes through how to effectively use perceptual map to gain market insights by providing detailed information on how to analyze perceptual maps beyond basic and top level analysis.
Need help choosing attributes for your perceptual maps? Well look no further – find out what to use and also access 400+ axis attributes ideas.
This article gives you a big picture view of why we using perceptual maps in marketing and what we’re trying to achieve. And along the way, we also connect mapping analysis to the overall marketing process
Let’s examine the limitations and concerns that you should ALWAYS consider when using perceptual maps for your marketing decisions.
Discover the advantages of using perceptual maps in marketing. They help you set positioning strategy, monitor competitors, segment markets, uncover emerging players, and reveal gaps and opportunities – and more!
There’s more than one type of perceptual map? Yes! Find out about the different types of perceptual maps to improve your branding analysis.
In this article I outline the most important tips and must-dos for using perceptual maps. Why? Well, while perceptual maps are relatively simple, they are can be a very powerful tool for marketing analysis provided they use correctly.
This article provides 12 practical tips for effectively using perceptual maps in market research and analysis.
What makes a perceptual map a powerful analytical tool? Check out the 14 rules for best practice when making and using perceptual maps.