Easy Perceptual Maps

Lots of Great Mapping Tools

This website has been primarily designed to assist marketing students and marketing practitioners to quickly and easily understand and create perceptual maps for marketing. Perceptual maps are an excellent tool for communicating and analyzing positioning.

There are now seven different perceptual mapping templates available on this website, with the two most popular map making being:

On this website you will also find:

List of All the Perceptual Map and Other Templates

  1. Perceptual map maker template
  2. Multi-perceptual map maker (great for analysis, quickly makes multiple perceptual maps)
  3. Multi-dimensional (MDS) perceptual map template (free version)
  4. MDS perceptual mapping tool (small fee)
  5. Overall similarities gap map (a variation of a perceptual map)
  6. Brand association map maker template
  7. Customer journey map maker template

Need Help?

I hope that you find the spreadsheet templates easy to use, as well as being a big time-saver. If you have any questions, you can email me.

Or I can design a template for you – email me for a quote. Email = geoff@perceptualmaps.com

About the author: Geoff Fripp