Easy Perceptual Maps

Welcome to Perceptual Maps 4 Marketing

  • The Home of the Free Perceptual Map Excel Template
  • Downloaded over 100,000 times since 2013
  • Always free, always will be
  • Ideal tool for marketing students, analysts, and practitioners

Take me to the download page: Free Download of the Perceptual Map Template

Lots of Great Mapping Tools

This website has been primarily designed to assist marketing students and marketing practitioners to quickly understand and create easy perceptual maps for marketing purposes.

As you know, perceptual maps are an excellent tool for communicating and analyzing positioning.

There are now several perceptual mapping templates available on this website (see full list below), with the most popular map making Excel tools being:

Lots of Great Information on Perceptual Maps




List of All the Perceptual Maps and Other Templates

  1. Perceptual map maker template (free)
  2. Multi-perceptual map maker (great for analysis, quickly makes multiple perceptual maps)
  3. Multi-dimensional (MDS) perceptual map template (free version)
  4. MDS perceptual mapping tool (small fee)
  5. Overall similarities gap map (a variation of a perceptual map)
  6. Customer journey map maker template (free)

Need Mapping Help?

I hope that you find the spreadsheet templates easy to use, as well as being a big time-saver. If you have any questions, you can email me.

Or I can design a template for you – email me for a quote. Email = geoff@perceptualmaps.com

About the author: Geoff Fripp

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