Lots of Great Mapping Tools
This website has been primarily designed to assist marketing students and marketing practitioners to quickly understand and create easy perceptual maps for marketing purposes.
As you know, perceptual maps are an excellent tool for communicating and analyzing positioning.
There are now several perceptual mapping templates available on this website (see full list below), with the two most popular map making Excel tools being:
Lots of Great Information on Perceptual Maps
- Check out our Perceptual Maps: Best Practice guide
- A free Excel spreadsheet template to easily make perceptual maps
- An easy how-to-guide to start making maps immediately
- Best practice tips on how to use perceptual maps effectively
- Lots of examples of perceptual maps
- Lots of ideas for the attributes to use on your map
- Information on how to use perceptual maps in developing marketing strategy and positioning
- As well as understanding what is meant by a determinant attribute
- How you can use perceptual maps to define competitive sets
- Discussion of the different types of perceptual maps
- Simple instructions on how to format maps in color
- How to make a perceptual map in Excel 365
- How to make a perceptual map in PowerPoint
- A free template to make a brand association map in Excel
- A free Excel template to make a multidimensional perceptual map
- A free customer journey map template
- And, if needed, a free Excel template to make overall similarity (OS) perceptual maps
List of All the Perceptual Map and Other Templates
- Perceptual map maker template (free)
- Multi-perceptual map maker (great for analysis, quickly makes multiple perceptual maps)
- Multi-dimensional (MDS) perceptual map template (free version)
- MDS perceptual mapping tool (small fee)
- Overall similarities gap map (a variation of a perceptual map)
- Customer journey map maker template (free)
Need Help?
I hope that you find the spreadsheet templates easy to use, as well as being a big time-saver. If you have any questions, you can email me.
Or I can design a template for you – email me for a quote. Email = geoff@perceptualmaps.com
About the author: Geoff Fripp
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