Welcome to Perceptual Maps 4 Marketing
- The Home of the Free Perceptual Map Excel Template
- Downloaded over 100,000 times since 2013
- Always free, always will be
- Ideal tool for marketing students, analysts, and practitioners
Take me to the download page: Free Download of the Perceptual Map Template
Lots of Great Mapping Tools
This website has been primarily designed to assist marketing students and marketing practitioners to quickly understand and create easy perceptual maps for marketing purposes.
As you know, perceptual maps are an excellent tool for communicating and analyzing positioning.
There are now several perceptual mapping templates available on this website (see full list below), with the most popular map making Excel tools being:
- Perceptual Map Template Download page
- Multi-Perceptual Map Generator Download page
- Make 100s of Perceptual Maps Really Fast
Lots of Great Information on Perceptual Maps
USING PERCEPTUAL MAPS
- Check out our Perceptual Maps: Best Practice guide
- List of Axis Attribute Ideas for Perceptual Maps
- Get the Most Out of Your Perceptual Maps
- Top 12 Tips for Analyzing Perceptual Maps
PERCEPTUAL MAP EXAMPLES
- Example Perceptual Maps for Breakfast Cereals
- Example Perceptual Maps for Streaming Services
- Example Perceptual Maps for Restaurants
- Example Perceptual Maps for Smart Phones
- Example Perceptual Maps for Soda (Soft Drinks)
- Example Perceptual Maps for Candy Bars
- Example Perceptual Maps for Fast Food
- Example Perceptual Maps for a Coffee Shop
- Example Perceptual Maps for Retailers
- Lots more examples of perceptual maps
MORE PERCEPTUAL MAPS INFORMATION
- A free Excel spreadsheet template to easily make perceptual maps
- Lots of ideas for the attributes to use on your map
- Information on how to use perceptual maps in developing marketing strategy and positioning
- As well as understanding what is meant by a determinant attribute
- How you can use perceptual maps to define competitive sets
- Discussion of the different types of perceptual maps
- Simple instructions on how to format maps in color
- How to make a perceptual map in Excel 365
- How to make a perceptual map in PowerPoint
- A free template to make a brand association map in Excel
- A free Excel template to make a multidimensional perceptual map
- A free customer journey map template
- And, if needed, a free Excel template to make overall similarity (OS) perceptual maps
List of All the Perceptual Maps and Other Templates
- Perceptual map maker template (free)
- Multi-perceptual map maker (great for analysis, quickly makes multiple perceptual maps)
- Multi-dimensional (MDS) perceptual map template (free version)
- MDS perceptual mapping tool (small fee)
- Overall similarities gap map (a variation of a perceptual map)
- Customer journey map maker template (free)
Need Mapping Help?
I hope that you find the spreadsheet templates easy to use, as well as being a big time-saver. If you have any questions, you can email me.
Or I can design a template for you – email me for a quote. Email = geoff@perceptualmaps.com
About the author: Geoff Fripp
