This article explains the difference between a two-axis perceptual map and a multi-dimension scaled (MDS) perceptual map.
This article covers joint space perceptual maps and why they’re so powerful, and why you should be using them with your marketing analysis.
In this article, we will explore the key differences between MDS maps and correspondence analysis maps. While both are analytical and visual techniques for understanding brand positioning and brand distinctiveness, the way that these maps are reviewed, analyzed, and interpreted is very different.
There’s more than one type of perceptual map? Yes! Find out about the different types of perceptual maps to improve your branding analysis.
In this article I outline the most important tips and must-dos for using perceptual maps. Why? Well, while perceptual maps are relatively simple, they are can be a very powerful tool for marketing analysis provided they use correctly.
Although not part of the perceptual map techniques, here is a free download for a mapping template that will allow you to create customer journey maps very quickly.
If you have found the free perceptual map template useful, and you need to create multiple perceptual maps – then this REALLY FAST perceptual map maker is probably for you! Like the free version, this template is also Excel-based and easy to use.
The template automatically produces four differently formatted versions of the SAME perceptual map. This allows you to pick and choose the map design that best suits your needs. Check out the map’s output versions here.
A brand association map is designed to visually shown the connections to a chosen brand. Here is an example brand association map for Apple.
Brand association maps can be a powerful tool in understanding how a brand is perceived in the market. Grab a free Excel template to make your own brand association map.