Why Use Perceptual Maps?

This article gives you a big picture view of why we using perceptual maps in marketing and what we’re trying to achieve. And along the way, we also connect mapping analysis to the overall marketing process

Successful Repositioning Examples

Repositioning a brand is a challenging task and one that should not be undertaken lightly. For a product to be successively repositioned, the brand perceptions – held by the consumers – need to be changed. This article looks at successful real-world repositioning examples.

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