Five Ways to Reposition a Brand

There are times when a brand’s positioning must be altered for various reasons, and this is where repositioning comes in.
In this article, we will examine the five ways repositioning can occur and how it affects the market perception of a brand.

What is Over-Positioning in Marketing?

Over-positioning occurs when we drill down and focus upon a very small market and/or where key benefit (or combination of benefits) that we have chosen to position on are too precise and narrow. In this article, find out what over-positioning is, how to identify it and how to avoid it.

Overview of Perceptual Maps

A perceptual map is a visual technique used by marketers to help understand how consumers perceive competing brands within a marketplace. They are called perceptual maps because it maps the “perception” of consumers and how they understand the positioning of competing brands.

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