Need Ideas for Your Brand Image Attributes? Perceptual Maps 4 Marketing has got you covered. Here you will find over 400 attribute ideas to get you started with perceptual mapping ASAP.
Need help choosing attributes for your perceptual maps? Well look no further – find out what to use and also access 400+ axis attributes ideas.
There’s more than one type of perceptual map? Yes! Find out about the different types of perceptual maps to improve your branding analysis.
What makes a perceptual map a powerful analytical tool? Check out the 14 rules for best practice when making and using perceptual maps.
Let’s Make a Perceptual Map in Excel 365. Follow these step-by-step instructions to make a perceptual map in Excel 365. Includes both video and written steps.
If you have found the free perceptual map template useful, and you need to create multiple perceptual maps – then this REALLY FAST perceptual map maker is probably for you! Like the free version, this template is also Excel-based and easy to use.
This article outlines the key steps in creating perceptual maps using the free perceptual map template maker available for download on this website, as well as information on how to construct and interpret a perceptual map.
The template automatically produces four differently formatted versions of the SAME perceptual map. This allows you to pick and choose the map design that best suits your needs. Check out the map’s output versions here.
Need a deeper dive into your perceptual mapping and consumer perception data? Then check out the premium MDS Excel template.
Some students and marketers still prefer, or feel comfortable, in making their perceptual maps in PowerPoint. Although not as easy as using the free Excel perceptual map generator available on this website, it is still an effective approach.