Although not part of the perceptual map techniques, here is a free download for a mapping template that will allow you to create customer journey maps very quickly.
This article outlines the key steps in creating perceptual maps using the free perceptual map template maker available for download on this website, as well as information on how to construct and interpret a perceptual map.
The template automatically produces four differently formatted versions of the SAME perceptual map. This allows you to pick and choose the map design that best suits your needs. Check out the map’s output versions here.
Brand association maps can be a powerful tool in understanding how a brand is perceived in the market. Grab a free Excel template to make your own brand association map.
Here’s a quick list of all the free mapping Excel templates that are available on Perceptual Maps 4 Marketing.
If you need to make a bubble chart in Excel to demonstrate a relationship between two variables, then you can download and use this website’s free bubble chart Excel template.
An Overall Similarities (OS) Perceptual Map is another great perceptual mapping tool. Find out more and get an Excel template to help understand this concept.
With multi-attribute maps, commonly refereed as multi-dimensional scaled perceptual maps, or MDS for short, we are using more than two brand/product attributes on the same perceptual map.