Need Ideas for Your Brand Image Attributes? Perceptual Maps 4 Marketing has got you covered. Here you will find over 400 attribute ideas to get you started with perceptual mapping ASAP.
Need help choosing attributes for your perceptual maps? Well look no further – find out what to use and also access 400+ axis attributes ideas.
Not all perceptual maps are valuable and some can be downright dangerous. In this article I will explore why the common price/quality perceptual map should NEVER be used by any marketer.
A determinate attribute is what consumers use when making a purchase decision in the market. And find out why it is SO important and is the ideal input into a perceptual map.