Radar charts can be a very effective mapping approach, especially where you have lots of brand (or product) attributes to consider. Find out more in this article.
If you need to make a bubble chart in Excel to demonstrate a relationship between two variables, then you can download and use this website’s free bubble chart Excel template.
An Overall Similarities (OS) Perceptual Map is another great perceptual mapping tool. Find out more and get an Excel template to help understand this concept.
This is a walk-through of making a perceptual map using older versions of Excel (not 365). A free Excel template is available for download. Includes video instructions as well.
Want to change the look and design of your perceptual map in Excel? Find out how in this easy to follow walk-through guide.
When BOTH perceived positioning of different brands and the preferred/ideal positioning is shown on the SAME map, then this is known as a Joint Space Map.
With multi-attribute maps, commonly refereed as multi-dimensional scaled perceptual maps, or MDS for short, we are using more than two brand/product attributes on the same perceptual map.