What is Over-Positioning in Marketing?

Over-positioning occurs when we drill down and focus upon a very small market and/or where key benefit (or combination of benefits) that we have chosen to position on are too precise and narrow. In this article, find out what over-positioning is, how to identify it and how to avoid it.

Positioning Strategy

Perceptual maps are very helpful for determining an appropriate competitive strategy, depending upon the brand’s positioning. This articles covers some strategic positioning approaches by using perceptual maps.

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