Easy Perceptual Maps


This website has been primarily designed to assist marketing students and marketing practitioners to quickly and easily understand and create perceptual maps for marketing.

On this website you will find:

I hope that you find the spreadsheet templates easy to use, as well as being a big time-saver. If you have any questions, you can email me.

Geoff Fripp

Learn More about Segmentation, Target Marketing, Positioning and Perceptual Maps

Perceptual mapping is a technique that essentially visualizes the core marketing activity of segmentation, targeting and positioning (which is often referred to as the STP process). I have an eBook available in PDF that reviews these important topics for just $6.99. Click the book’s image to learn more.

book cover

The Market Segmentation Study Guide