Easy Perceptual Maps
This website has been primarily designed to assist marketing students and marketing practitioners to quickly and easily understand and create perceptual maps for marketing.
On this website you will find:
- A free Excel spreadsheet template to easily make perceptual maps
- An easy how-to-guide to start making maps immediately
- Lots of examples of perceptual maps
- Lots of ideas for the attributes to use on your map
- Information on how to use perceptual maps in developing marketing strategy and positioning
- As well as understanding what is meant by a determinant attribute
- How you can use perceptual maps to define competitive sets
- Discussion of the different types of perceptual maps
- Simple instructions on how to format maps in color
- How to make a perceptual map in PowerPoint
- A free template to make a brand association map in Excel
- A free Excel template to make a multidimensional perceptual map
- And, if needed, a free Excel template to make overall similarity (OS) perceptual maps
I hope that you find the spreadsheet templates easy to use, as well as being a big time-saver. If you have any questions, you can email me.
Learn More about Segmentation, Target Marketing, Positioning and Perceptual Maps
Perceptual mapping is a technique that essentially visualizes the core marketing activity of segmentation, targeting and positioning (which is often referred to as the STP process). I have an eBook available in PDF that reviews these important topics for just $6.99. Click the book’s image to learn more.
The Market Segmentation Study Guide