Perceptual Maps for Marketing
Welcome
Making Maps Easy
Which Perceptual Map Template Should I Use?
About Geoff
The Market Segmentation Study Guide
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Resources
Free Download
Make a Map
Premium Template
How to Use the Excel Template (Video)
How to Make a Perceptual MapUsing Excel
How to Read and Use a Perceptual Map (VIDEO)
How to Read a Brand Association Map (VIDEO)
Formatting
Standard Perceptual Maps
Repositioning Maps
Joint Space Maps
Axis Ideas
Examples
Theory
Strategy
Benefits and Limitations
The Perceptual Process
About Positioning
Competitive Sets
What is a Determinant Attribute?
More Maps
Which Perceptual Map Template Should I Use?
Brand Association Map Excel Template
Perceptual Mapping Excel Template for 50 Brands
Multi-Attribute Maps
How to Use the Multidimensional Perceptual Map Template (VIDEO)
How to interpret a multi-attribute perceptual map
How to Make a MDS Map from Start to Finish (VIDEO)
OS Maps
When to Use an Overall Similarities (OS) Perceptual Map
How to Interpret an Overall Similarities (OS) Perceptual Map (VIDEO)
Make a Bubble Chart in Excel
All The Free Templates
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