Feb 232018

Brand associate maps can be a powerful tool in understanding how a brand is perceived in the market. There are two ways of constructing a brand association map: the first is to map the associations manually (using PowerPoint or Word) and the second is to use multi-dimensional scaling techniques to map consumer perceptions. Clearly this 2nd approach will be more effective, but is difficult to achieve in Excel. However, here is a free Excel template … brand association template

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