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<img decoding="async" width="1024" height="106" src="https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-1024x106.png" alt="" class="wp-image-2480" srcset="https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-1024x106.png 1024w, https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-300x31.png 300w, https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-768x79.png 768w, https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-1536x158.png 1536w, https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-1320x136.png 1320w, https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free.png 1776w" sizes="(max-width: 1024px) 100vw, 1024px" />

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example perceptual map for soft drinks

By Geoff Fripp / May 9, 2023

<img decoding="async" width="1024" height="106" src="https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-1024x106.png" alt="" class="wp-image-2480" srcset="https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-1024x106.png 1024w, https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-300x31.png 300w, https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-768x79.png 768w, https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-1536x158.png 1536w, https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free-1320x136.png 1320w, https://www.perceptualmaps.com/wp-content/uploads/2023/05/pm-template-free.png 1776w" sizes="(max-width: 1024px) 100vw, 1024px" />

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