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Perceptual Maps 4 Marketing

  • Welcome
  • Free Download
  • Make a Map
    • Making Maps Easy
    • Using the Perceptual Map Template
    • Make a Perceptual Map in Excel 365
    • Formatting a Perceptual Map
    • How to Use the Excel Template (Video)
    • How to Make a Perceptual Map Using Excel
    • How to Read and Use a Perceptual Map (VIDEO)
    • How to Read a Brand Association Map (VIDEO)
    • Using the Multi-Mapper (Video)
    • 50 Brands Template
  • Axis Ideas
  • Examples
  • Theory
    • What is a Perceptual Map?
    • Strategy
    • Benefits and Limitations
    • Tips on How to Use Perceptual Maps
    • The Perceptual Process
    • About Positioning
    • Difference between a perceptual map and a positioning map
    • Competitive Sets
    • What is a Determinant Attribute?
    • What is under positioning?
  • All the Maps
    • All The Free Templates
    • Which Perceptual Map Template Should I Use?
    • Make 100’s of Perceptual Maps Really Fast
    • Repositioning Maps
    • Joint Space Maps
    • Template for 50 Brands
    • OS Maps
      • When to Use an Overall Similarities (OS) Perceptual Map
      • How to Interpret an Overall Similarities (OS) Perceptual Map (VIDEO)
    • Multi-Attribute Maps
      • Premium MDS Mapping Template
      • How to Use the Multidimensional Perceptual Map Template (VIDEO)
      • How to interpret a multi-attribute perceptual map
      • How to Make a MDS Map from Start to Finish (VIDEO)
    • Customer Journey Map
    • Brand Association Map
    • Make a Bubble Chart in Excel
    • Using a radar chart as a perceptual map
  • More Info
    • Get the Segmentation Study Guide
    • iPhone Launch Perceptual Map
    • Converting market research data to a 9 point scale
    • How to make a perceptual map in PowerPoint
    • New Coke: Designed to Win Back Positioning
    • Pepsi and Coke Positioning in the Cola Wars
    • How to Read a Brand Association Map (VIDEO)
    • Brand Association Map for Apple
    • Brand Association Map Excel Template
  • Maps: Best Practice
  • Premium Template (Just $10)

Archives: Downloads

Multi-dimensional Scaled (MDS) Perceptual Map

Market Segmentation Study Guide (PDF)

Really Fast Perceptual Map Template

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