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Perceptual Maps 4 Marketing
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Welcome
Free Download
Make a Map
Making Maps Easy
Using the Perceptual Map Template
Make a Perceptual Map in Excel 365
Formatting a Perceptual Map
How to Use the Excel Template (Video)
How to Make a Perceptual Map Using Excel
How to Read and Use a Perceptual Map (VIDEO)
How to Read a Brand Association Map (VIDEO)
Using the Multi-Mapper (Video)
50 Brands Template
Axis Ideas
Examples
Theory
What is a Perceptual Map?
Strategy
Benefits and Limitations
Tips on How to Use Perceptual Maps
The Perceptual Process
About Positioning
Difference between a perceptual map and a positioning map
Competitive Sets
What is a Determinant Attribute?
What is under positioning?
All the Maps
All The Free Templates
Which Perceptual Map Template Should I Use?
Make 100’s of Perceptual Maps Really Fast
Repositioning Maps
Joint Space Maps
Template for 50 Brands
OS Maps
When to Use an Overall Similarities (OS) Perceptual Map
How to Interpret an Overall Similarities (OS) Perceptual Map (VIDEO)
Multi-Attribute Maps
Premium MDS Mapping Template
How to Use the Multidimensional Perceptual Map Template (VIDEO)
How to interpret a multi-attribute perceptual map
How to Make a MDS Map from Start to Finish (VIDEO)
Customer Journey Map
Brand Association Map
Make a Bubble Chart in Excel
Using a radar chart as a perceptual map
More Info
Get the Segmentation Study Guide
iPhone Launch Perceptual Map
Converting market research data to a 9 point scale
How to make a perceptual map in PowerPoint
New Coke: Designed to Win Back Positioning
Pepsi and Coke Positioning in the Cola Wars
How to Read a Brand Association Map (VIDEO)
Brand Association Map for Apple
Brand Association Map Excel Template
Maps: Best Practice
Premium Template (Just $10)
Market Segmentation Study Guide (PDF)
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