Why We Should Use Perceptual Maps in Marketing

This video gives you a big picture view of why we using perceptual maps in marketing and what we're trying to achieve. And along the way, we also connect mapping analysis to the overall marketing process. For more mapping info, check out... https://www.perceptualmaps.com/why-use-perceptual-maps/ For your free Excel template for perceptual maps, please visit... https://www.perceptualmaps.com/make-a-perceptual-map/free-download/