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Perceptual Maps for Marketing
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Welcome
Making Maps Easy
Which Perceptual Map Template Should I Use?
About Geoff
The Market Segmentation Study Guide
Privacy Policy
Terms and Conditions
AdSense Policy
Resources
Free Download
Make a Map
Using the Perceptual Map Template
How to Use the Excel Template (Video)
How to Make a Perceptual Map Using Excel
How to Read and Use a Perceptual Map (VIDEO)
How to Read a Brand Association Map (VIDEO)
Using the Multi-Mapper (Video)
50 Brands Template
Formatting
Standard Perceptual Maps
Repositioning Maps
Joint Space Maps
Axis Ideas
Examples
Theory
Strategy
Benefits and Limitations
Tips on How to Use Perceptual Maps
The Perceptual Process
About Positioning
Competitive Sets
What is a Determinant Attribute?
What is under positioning?
All the Maps
All The Free Templates
Which Perceptual Map Template Should I Use?
Fast Perceptual Map Maker
Template for 50 Brands
Multi-Attribute Maps
How to Use the Multidimensional Perceptual Map Template (VIDEO)
How to interpret a multi-attribute perceptual map
How to Make a MDS Map from Start to Finish (VIDEO)
Premium MDS Mapping Template
OS Maps
When to Use an Overall Similarities (OS) Perceptual Map
How to Interpret an Overall Similarities (OS) Perceptual Map (VIDEO)
Brand Association Map
Make a Bubble Chart in Excel
Using a radar chart as a perceptual map
More Info
iPhone Launch Perceptual Map
Converting market research data to a 9 point scale
How to make a perceptual map in PowerPoint
New Coke: Designed to Win Back Positioning
Pepsi and Coke Positioning in the Cola Wars
How to Read a Brand Association Map (VIDEO)
Brand Association Map for Apple
Brand Association Map Excel Template
Perceptual Maps for Marketing
Search for:
Welcome
Making Maps Easy
Which Perceptual Map Template Should I Use?
About Geoff
The Market Segmentation Study Guide
Privacy Policy
Terms and Conditions
AdSense Policy
Resources
Free Download
Make a Map
Using the Perceptual Map Template
How to Use the Excel Template (Video)
How to Make a Perceptual Map Using Excel
How to Read and Use a Perceptual Map (VIDEO)
How to Read a Brand Association Map (VIDEO)
Using the Multi-Mapper (Video)
50 Brands Template
Formatting
Standard Perceptual Maps
Repositioning Maps
Joint Space Maps
Axis Ideas
Examples
Theory
Strategy
Benefits and Limitations
Tips on How to Use Perceptual Maps
The Perceptual Process
About Positioning
Competitive Sets
What is a Determinant Attribute?
What is under positioning?
All the Maps
All The Free Templates
Which Perceptual Map Template Should I Use?
Fast Perceptual Map Maker
Template for 50 Brands
Multi-Attribute Maps
How to Use the Multidimensional Perceptual Map Template (VIDEO)
How to interpret a multi-attribute perceptual map
How to Make a MDS Map from Start to Finish (VIDEO)
Premium MDS Mapping Template
OS Maps
When to Use an Overall Similarities (OS) Perceptual Map
How to Interpret an Overall Similarities (OS) Perceptual Map (VIDEO)
Brand Association Map
Make a Bubble Chart in Excel
Using a radar chart as a perceptual map
More Info
iPhone Launch Perceptual Map
Converting market research data to a 9 point scale
How to make a perceptual map in PowerPoint
New Coke: Designed to Win Back Positioning
Pepsi and Coke Positioning in the Cola Wars
How to Read a Brand Association Map (VIDEO)
Brand Association Map for Apple
Brand Association Map Excel Template
Which Perceptual Map Should I Use?