Make a Perceptual Map

There are two approaches that you can use to make a perceptual map for your marketing report.

The first approach, and strongly recommended, is to use the free Excel spreadsheet template. It is easy-to-use and ready-to-go. With this template, you should be able to make a perceptual map in a few minutes. Simply follow the instruction video or the easy step-by-step guide to quickly map your map.

The second approach is to work through Excel manually – this is a little more cumbersome, but here are some very clear step-by-step instructions to follow as well as my YouTube video.

On this website, you will also find good ideas for attributes to use and instructions on how-to-use the spreadsheet, as well as to how-to-format it.


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