How to Make a MDS Map from Start to Finish (VIDEO)

The below video outlines the full steps in creating a multi-dimension scaled map from start to finish in Excel – plus it gives you a good sense of what you are looking for and how to interpret and use a MDS map.

Please note: Multi-dimensional scaling is a more advanced version of a perceptual map – most marketing textbooks only discuss the more simplistic approach of using two attributes – here you can find a simple perceptual map maker for free download.

And here is the free download for the MDS map maker.

Here is the actual Excel spreadsheet used in the below video for those of you interested in making a MDS map completely (without the use of the Excel template).


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